“What happens when you have a great idea and execution plan but just can’t visualize the look? You call High Frequency Brands. In 2015 I thought of a concept for natural skincare that would bring us back to basics. My formulations were complete, distribution channels mostly figured out and the market defined. What I didn’t have, however, was a creative bone in my body. Contacting Christine was one of the best business decisions I have made. She took my input (suggestions of black, grey and white) and coaxed a branding concept into reality. With a balance of intuition, technical finesse and business acumen, she created a visual identity I felt at home with. When products are lined up on a shelf, the contents don’t matter one bit. What matters is the attractive packaging that compel the client to lift the item off the shelf to investigate further. This is the importance of branding and this is how my product line caught the attention of Winners/Homesense for the start of a life changing relationship!” 

— Ruchy Khurana, Owner + Product Developer, Ruchy Skincare